IN THIS CHAPTER
Creating database table relationships
Making contact data available across apps
Segmenting audiences with sophisticated logic
Contact Builder and Audience Builder, the apps that appear under the Audience Builder category on the app switcher, are the future of the data model for keeping and finding information about the people who are the target of your marketing campaigns.
The first app we talk about in this chapter, Contact Builder, is still a young addition to Salesforce Marketing Cloud, but it's important to get the most out of Journey Builder. You can read more about Journey Builder in Chapters 10, 16, and 17.
Marketing Cloud designed Audience Builder to handle the variety and complexity of contact data. Even if you have millions of contacts and manage hundreds of attributes about each one, Audience Builder can tell you, in real time, how many of your subscribers meet the filter criteria you set up. Marketers use Audience Builder to investigate the composition of their subscriber lists, analyze customer behavior, and create lists for sending marketing messages.
Contact Builder is the data hub of Marketing ...