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Salesforce Marketing Cloud For Dummies by Mark Pollard, Chester Bullock

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Chapter 10

Journey Builder

IN THIS CHAPTER

check Using Automation Studio versus Journey Builder

check Understanding the types of automations and automation activities

check Creating and scheduling activities through automations

check Getting started with Journey Builder

As a digital marketer, you know that your campaigns contain many repetitive tasks that you need to perform. Tasks such as importing and exporting data, running reports, and executing recurring campaigns have a legitimate place on your agenda, but they take up time and energy that you could be using to solve problems.

Salesforce Marketing Cloud can save you some of the busywork by automating the simple tasks that you must repeat exactly the same way every day. Not only does automation make it possible for you to set up a lot more campaigns, but it also prevents the human error that tends to happen when a person is asked to do the same mundane task over and over again.

Salesforce Marketing Cloud has developed multiple tools for process automation over the years. The Journey Builder category on the app switcher contains two powerful automation ...

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