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Salesforce Marketing Cloud For Dummies by Mark Pollard, Chester Bullock

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Chapter 12

Mobile Studio

IN THIS CHAPTER

check Messaging subscribers on their mobile devices

check Exchanging text, images, and video with your subscribers

check Designing location-based messages

Mobile marketing is about extending your digital marketing to reach your subscribers even when they are on the go. The technology that powers your mobile campaigns offers a lot of power and flexibility.

You can create mobile campaigns that are as simple as sending a text message to make an announcement. On the other end of the spectrum, you can set up sophisticated monitoring to notice when one of your subscribers comes close to your store and send him or her a personalized message at that moment.

The mobile marketing apps in Salesforce Marketing Cloud reside in the category called Mobile Studio. Mobile Studio contains three apps to cover three kinds of use cases:

  • MobilePush: Integrate notifications and alerts into your mobile apps and create location-based beacons to trigger messages in your own mobile app when a user enters a designated area.
  • GroupConnect: Send messages, stickers, emojis, and other rich content to narrowly segmented users. This Marketing Cloud app requires the use of the Line messaging app, ...

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