Table of Contents
Preface
Part 1: Building the Fundamentals
1
Preparing for Success
Supporting tools and information
Common sales challenges
Managing the sales pipeline
Forecasting accuracy
Increasing sales productivity
Achieving sales and marketing alignment
Alignment with company strategy and values
The importance of adoption
What is adoption?
Why is adoption important for Sales Cloud success?
Barriers to adoption
What is your approach?
Defining the scope of your implementation
What is scope?
Defining the scope
Managing scope
Summary
Further reading
2
Defining the Approach
Supporting tools and information
Salesforce ALM
Low-code and pro-code development
Development methodologies
Salesforce environment strategy and DevOps tools
Salesforce development ...
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