Introduction

This book is for users of Salesforce, including those users who have Unlimited, Enterprise, Professional, Team, or Personal Edition. It's for Salesforce users who want to quickly know how to use this browser-based software-as-a-service (SaaS). Don't look in this book to find out how Salesforce works. Use this book to find out how you can manage your customers and your teams and close more business by using Salesforce.

  • If you're a sales rep, this book can help you use Salesforce to manage your leads, accounts, contacts, and opportunities. Spend less time doing administrative work and more time focused on making money.

  • If you're a sales manager, find out how to use Salesforce to track team activities, shorten the ramp-up time on new hires, and pinpoint key deals that require your involvement.

  • If you're in channel sales, we teach you how to track your relationships with companies that are or will be your partners, and all the deals they work for you.

  • If you're a partner, we show you the world of Salesforce and how you can improve your deal pipeline and win rate with your vendor.

  • If you're in marketing, you learn how to use Salesforce to make an imm-ediate and measurable impact on your sales organization. We cover how to manage campaigns, track leads, measure return on investment (ROI), and create some Internet marketing campaigns with Google AdWords, too.

  • If you're in customer service, we show you how to manage customer issues, from creation to resolution. Support managers will ...

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