Chapter 14

Driving Sales Effectiveness with Content Management

In This Chapter

arrow Using Content

arrow Sharing and managing Content

arrow Using Content with Chatter

arrow Document storage

If you, as a sales or marketing manager, expect to get the most out of your sales reps, you have to put the best tools at their fingertips. Aside from a desk, chair, phone, and some caffeine, reps need accurate and compelling documentation: sell sheets, white papers, case studies, and so on. All too often, however, sales documents reside in multiple places: network drives, e-mails, laptops, and so on.

If your reps are losing business because they can’t access the right documents, take advantage of Salesforce Content, which you can use to store the latest sales collateral in an easy-to-use, searchable library. And as long as your reps have an Internet connection, they can access Content, even if they’re sitting in an airport in Omaha, Nebraska.

What does an easily accessible library mean? If you’re a sales rep or manager, this means spending more time in front of your customers and less time chasing information. If you’re ...

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