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Salesforce.com For Dummies, 5th Edition by Matt Kaufman, Liz Kao, Tom Wong

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Chapter 21

Extending Beyond CRM with the Platform

In This Chapter

arrow Understanding the Force.com platform

arrow Creating apps on Force.com

arrow Deploying apps for your company

What if you could modify your business applications in minutes to match the unique ways you manage your customer relationships? How much more productive could you be if you spent less time fighting your technology — and more time with your customers?

Force.com is the Salesforce platform you use to customize and create on-demand applications by simply pointing and clicking your mouse on easy-to-use web pages. In fact, with Force.com, you can not only customize your existing Salesforce applications but also now build entirely new applications to fit the way you do business. If you need a little inspiration, you can also install a preexisting solution from the AppExchange directory.

In this chapter, we demystify the Force.com platform and define some basic terms to give you a glimpse of the awesome power of creating custom apps. Then you see how to share your creation on the AppExchange (www.appexchange.com). Finally, we offer simple and critical tips for preparing your deployment game plan.

Understanding the Force.com Platform ...

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