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Salesforce.com Secrets of Success: Best Practices for Growth and Profitability, 2009 by David Taber

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Introduction

Everybody sells.

Thomas Watson

The Promise of CRM

Salesforce.com (SFDC) is the world’s leading on-demand system for salesforce automation (SFA), customer relationship management (CRM), and support operations. Used by more than 50,000 businesses worldwide, the SFDC community includes 100,000 external developers and 1,100,000 end users. This community grows by the hundreds of people every day.

From recent industry analyst reports and surveys, it’s easy to see why SFDC is growing:

• According to CSO Insights, successful CRM customers see a 10% increase in sales representatives achieving quota, a 10% improvement in win rates for forecasted deals, and a 10% better conversion rate at every level of the waterfall (the more stages you ...

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