Don’t solve problems; pursue opportunities.
This chapter is the distillation of the best practices presented throughout the book, reframed from the perspective of VPs and CxOs (e.g., CEOs, COOs, CFOs, CMOs) of a company that plans to implement a Salesforce.com system, or radically expand one. We’ve designed this chapter so that it’s the only one that every executive needs to read. If you’re not an executive, skip this chapter, as you’ll find the more detailed information you need in later chapters of the book (check out the “How to Use This Book” section at the end of the Introduction).
Salesforce.com is the right choice for most companies who want an easy-to-use ...