Day 19. Generating Store Reports

Now that you've gotten your store up and working, you will want to manage it. Bill Hewlett, co-founder of Hewlett-Packard, was reputed to say, "You can't manage what you can't measure." If you haven't already, you will soon find yourself wanting to measure your store's effectiveness: how many people are accessing it, and what pages are they looking at. As with reports on other aspects of your business, these measurements will help you evaluate your past investments and plan for future ones.

Today, you will learn the following:

• How IIS logs usage

• What you can learn about your customers by analyzing these usage logs

Reporting on Site Usage

One of the first things the operator of a new E-Commerce site wants to ...

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