Lesson 14Setting Up Goals and Funnels

In this lesson, you learn how to define and set up goals and funnels in your Google Analytics account.

Understanding Goals and Funnels

In many instances, you want visitors to your website to perform a specified action. Perhaps you want your visitors to make a purchase, fill in a form, or just view a particular page.

In Google Analytics, a goal is defined as a visit to a particular page. As such, you have to translate your internal goals into visits to specific goal pages. When a visitor visits that goal page, you get a conversion—that is, your goal is accomplished.

For a purchase, for example, that goal page may be the purchase confirmation page. For a form, the goal page may be a thank-you page after the ...

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