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Sams Teach Yourself Google Analytics™ in 10 Minutes by Michael Miller

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Lesson 20Filtering Out Internal Traffic

In this lesson, you learn how to filter internal traffic from your Google Analytics reports.

Why You Want to Exclude Yourself from Your Site Reports

Google Analytics does a great job of tracking traffic to your website—all traffic. That includes the visits you make to your own site or if you have a company site, the visits your company employees make to the site.

As you might suspect, this type of internal traffic can inflate visitor counts and pageviews and otherwise distort important data. For this reason, many webmasters prefer to exclude internal traffic from their Google Analytics reports.

There are two ways to filter this internal traffic, depending on whether you have a static or a dynamic IP address. ...

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