Lesson 15. Using Opportunities and Improving Landing Pages

In this lesson, you learn how to use the Opportunities feature in AdWords to improve your keywords and get more clicks for your ads. You also learn how to improve the landing pages on your site to improve your conversion rate from clicks to actual sales.

Taking Advantage of AdWords’ Opportunities

The Opportunities feature of AdWords gets its own tab in AdWords, which is precious onscreen real estate indeed. It may well be worthwhile, too: AdWords is your opportunity to get Google’s best (automated) advice on your AdWords campaign. It’s worth taking advantage of.

Briefly, the tool that AdWords makes available in the Opportunities tab offers suggestions for keywords that might generate ...

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