Lesson 16. Selling Items at a Fixed Price

In this lesson, you learn how to sell fixed-price items in the eBay marketplace.

Setting a Buy It Now Price

eBay’s Buy It Now (BIN) option lets you add a fixed-price option to traditional auction listings. The way BIN works is that you name a fixed price for your item; if a user bids that price, the auction is automatically closed and that user is named the high bidder.

Note: Good ’til the First Bid

A BIN price is active only until the first bid is placed on an item. If the first bidder places a bid lower than the BIN price, the BIN price is removed and the auction proceeds normally.

Why would you add the BIN feature to an auction? Many sellers who use BIN are retailers with a large quantity of similar ...

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