Business Applications, Functions, and Fundamentals

Fundamental changes need to take place in a company for CRM to be successful, and some companies have an advantage. They have made many of these changes. They have management that understands how technology and process impact each other, and they have synergy between business and technology expertise. They also have people who balance out the total formula. Most likely, they also have had at least one failed CRM attempt and are perhaps looking for more success, or maybe they are pushing the innovation envelope and understand some of the new paradigm shifts in communication. The companies without such advantages can also find success.

The world of CRM taps into the world of data flow within a ...

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