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Sams Teach Yourself Microsoft® Dynamics CRM 2011 in 24 Hours by Anne Stanton

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Summary: Key Points to Remember

• The need for good CRM is not new, and CRM software is not a new technology.

• Microsoft Dynamics CRM is the heart and soul of many companies, and it is impacted by design decisions, business process decisions, country philosophy, corporate culture, style, and individual impact and adoption.

• Microsoft Dynamics CRM is extremely flexible and requires management decisions about configuration and use. Flexibility offers choice, and choice can increase complexity.

• There is a CRM industry packed with a wealth of magazines, white papers, and CRM successes above and beyond a specific CRM technology.

• If automation speeds up processes, what happens when the processes are incorrect? When thinking about CRM technology, ...

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