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Sams Teach Yourself Microsoft® Dynamics CRM 2011 in 24 Hours by Anne Stanton

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Key Building Blocks

If we compare Microsoft Dynamics CRM to a brick house, the entities within Microsoft Dynamics CRM are the bricks, or building blocks. Each block can stand on its own and represents a specific thing (in this example, a brick). When put together, these bricks enable us to create a completely different structure—a tree, a house, tower, fireplace, or school. Microsoft Dynamics CRM is also built of “bricks,” or “building blocks,” and you can use a variety of these different blocks to create different structures. Microsoft Dynamics CRM is both a prebuilt and designed customer relationship management (CRM) application and an extendable xRM platform that can be designed and shaped into different applications. Let’s look at a number ...

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