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Sams Teach Yourself Microsoft® Dynamics CRM 2011 in 24 Hours by Anne Stanton

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Workshop

Chase Boats is a company that manages the funding and sponsorship of crews and tall ships entered into various worldwide races. Given that races are held all over the world, Chase Boats needed a CRM software package that could handle multiple currencies, localized dates and time, and the organization and management of potential sponsorship income. Chase Boats already had a good accounting system managed by its accounting firm, but it wanted a CRM product that could empower each staff member to be more organized, more collaborative, and more responsive to the sponsors and crews that they work with. Charlie Chase is the CEO of Chase Boats. He accesses his Microsoft Dynamics CRM software from all over the world; his company uses Microsoft ...

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