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Sams Teach Yourself Microsoft® Dynamics CRM 2011 in 24 Hours by Anne Stanton

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Sales Styles and Choices

It is hard to talk, think, and learn about Microsoft Dynamics CRM without some discussion about personal working styles. It is even more difficult to talk about the application, as a true sales force automation or a customer relationship management application, without discussing the impact of sales styles.

Sales Cultures and Styles

There are many different approaches to sales and the sales process. Two approaches are to use a relationship-focused approach or to use a product-oriented approach. Relationship-oriented salespeople, approaching a sale from a prospect-oriented and personal perspective, place an incredibly high level of value on the relationships that they have with individual contacts. In fact, many relationship-oriented ...

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