Sams Teach Yourself Microsoft® Dynamics CRM 2011 in 24 Hours

Hour 9. Marketing Campaigns

What You’ll Learn in This Hour:

• The marketing campaign

• Creating and tracking a marketing budget

• Capturing the results

• Tracking the steps, activities, and tasks

Now that you have learned the different sales styles and how to track opportunities, it is time to learn about a component that helps drive sales: the Marketing Campaigns module. This module in Microsoft Dynamics CRM enables you to build, manage, track, and report on the efforts that your team has put into promoting a marketing event.