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Sams Teach Yourself Microsoft® Dynamics CRM 2011 in 24 Hours by Anne Stanton

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Hour 9. Marketing Campaigns

What You’ll Learn in This Hour:

The marketing campaign

Creating and tracking a marketing budget

Capturing the results

Tracking the steps, activities, and tasks

Now that you have learned the different sales styles and how to track opportunities, it is time to learn about a component that helps drive sales: the Marketing Campaigns module. This module in Microsoft Dynamics CRM enables you to build, manage, track, and report on the efforts that your team has put into promoting a marketing event.

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