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Sams Teach Yourself Microsoft® Dynamics CRM 2011 in 24 Hours by Anne Stanton

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Exercise

Create a marketing campaign that Jackie can use to keep track of her need to capture and create a number of case studies. What are other tools within Dynamics CRM that Jackie can leverage to make creating these case studies easier? Set up a marketing list and then use it to invite people to participate in the case study effort. When people respond, where do you capture their responses? Associate the responses with the marketing campaign.

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