Lesson 17. Advertising on LinkedIn
In this lesson, you learn about LinkedIn advertising programs. You also learn how to create and manage an advertising campaign using LinkedIn Ads.
Understanding LinkedIn Ads
LinkedIn Ads offers a text-based advertising program that focuses on reaching the site’s highly targeted demographics with ads placed on the home page and member profiles.
LinkedIn Ads enables businesses with advertising budgets as low as $10 per day to display text ads on LinkedIn. The LinkedIn Ads program is a self-service advertising option, similar to Google AdWords. You enter your ad online and pay for it with a credit card.
Ads on LinkedIn display in different formats depending on where they are placed on the site. Figure 17.1 shows ...
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