O'Reilly logo

Sams Teach Yourself LinkedIn® in 10 Minutes, Third Edition by Patrice-Anne Rutledge

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

Lesson 17. Advertising on LinkedIn

In this lesson, you learn about LinkedIn advertising programs. You also learn how to create and manage an advertising campaign using LinkedIn Ads.

Understanding LinkedIn Ads

LinkedIn Ads offers a text-based advertising program that focuses on reaching the site’s highly targeted demographics with ads placed on the home page and member profiles.

LinkedIn Ads enables businesses with advertising budgets as low as $10 per day to display text ads on LinkedIn. The LinkedIn Ads program is a self-service advertising option, similar to Google AdWords. You enter your ad online and pay for it with a credit card.

Ads on LinkedIn display in different formats depending on where they are placed on the site. Figure 17.1 shows ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required