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Sams Teach Yourself HTML, CSS & JavaScript Web Publishing in One Hour a Day, Covering HTML5, CSS3, and jQuery, Seventh Edition by Jennifer Kyrnin, Rafe Colburn, Laura Lemay

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Lesson 25. Search Engines and SEO

Just uploading your site to a web server somewhere doesn’t mean that you’ll attract many visitors. In fact, with millions of sites online already, you’ll need to promote your site if you want to build an audience. And the way that most people promote their site is through search engines. There is no one proven way to ensure that your site shows up in the number one slot in a search engine, but you can do some things to make sure your site isn’t penalized and may rank a little better. This is called search engine optimization, or SEO.

So, how do you do SEO? This lesson shows you some of the ways, including the following:

What SEO is and whether your site really needs it

How search engines find your site

What ...

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