Chapter 14. Creating an Ad Campaign

In this chapter, you will create a print advertising campaign for the REACH company. After designing the ads, you’ll create a PDF file to send to the client for comments. Next you’ll pretend you’re the client, and use Acrobat to make comments on the campaign (you’ll be your own critic!). Then you’ll go back to InDesign and see how to generate a PDF/X-1a–compliant file, which is an ISO standard format used in the advertising industry.

Choosing and Preparing Images in Photoshop

All those sayings that you ...

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