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Sams Teach Yourself Microsoft by Anne Stanton

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Hour 1. What Is Microsoft Dynamics CRM?

This hour focuses on opening the mind to a potential new world: the world of customer relationship management (CRM). This world did not start with the invention of technology nor does it end with a specific application. This world has long been researched, studied, documented, debated, and discussed. The goal of this hour is to build a foundation of understanding that will leave a few doors open. Doors that answer your questions and allow you to master Microsoft Dynamics CRM.

Overview of the CRM Industry ...

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