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Sams Teach Yourself Microsoft by Anne Stanton

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Hour 9. Marketing Campaigns

Now that you have learned the different sales styles and how to track Opportunities in Hour 8, “The Sales Funnel,” it is time to learn about the component that helps drive sales: Marketing Campaigns. Marketing Campaigns are one of the modules in Microsoft Dynamics CRM that enable you to build, manage, track, and report on the efforts that your team has put into promoting a marketing event.

The Campaign

A Campaign contains all the information related to a specific marketing effort over a period of time. One way to look at a Campaign is as an umbrella over a ...

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