Skip to Main Content
Sams Teach Yourself LinkedIn in 10 Minutes
book

Sams Teach Yourself LinkedIn in 10 Minutes

by Patrice-Anne Rutledge
August 2009
Beginner content levelBeginner
224 pages
5h
English
Sams
Content preview from Sams Teach Yourself LinkedIn in 10 Minutes

Web Lesson 3. Advertising on LinkedIn

In this lesson, you’ll learn about LinkedIn advertising programs. You’ll also learn how to create and manage a DirectAds campaign on LinkedIn.

Understanding LinkedIn Advertising Options

LinkedIn offers two advertising programs that focus on reaching the site’s highly targeted demographics with ads placed on the home page and member profiles. The LinkedIn audience is comprised of more than 40 million members around the world with an average household income of $109,000 per year. LinkedIn receives more than 450 million page views per month and more than 560,000 professionals visit the LinkedIn home page on an average day.

LinkedIn advertising options include

LinkedIn Advertising Sales. ...

Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.
Start your free trial

You might also like

Sams Teach Yourself LinkedIn in 10 Minutes, Second Edition

Sams Teach Yourself LinkedIn in 10 Minutes, Second Edition

Patrice-Anne Rutledge

Publisher Resources

ISBN: 9780768695786Purchase book