Web Lesson 3. Advertising on LinkedIn
In this lesson, you’ll learn about LinkedIn advertising programs. You’ll also learn how to create and manage a DirectAds campaign on LinkedIn.
Understanding LinkedIn Advertising Options
LinkedIn offers two advertising programs that focus on reaching the site’s highly targeted demographics with ads placed on the home page and member profiles. The LinkedIn audience is comprised of more than 40 million members around the world with an average household income of $109,000 per year. LinkedIn receives more than 450 million page views per month and more than 560,000 professionals visit the LinkedIn home page on an average day.
LinkedIn advertising options include
• LinkedIn Advertising Sales. ...
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