This book has focused on lots of different ways to achieve and sustain competitive advantage by means of winning or keeping an initial piece of enterprise business. Now it’s time to focus on the growth potential that is the hallmark of enterprise accounts. It’s time to think about gaining a competitive advantage by treating each enterprise client as a market unto itself.
Bloom Where You’re Planted
Enterprise accounts are deep and wide with connections and touch points across a vast ecosystem of opportunity.
As mentioned above, each enterprise client is a marketplace in and of itself, deserving similar focus and energy ...