Chapter 9: Advanced Topics – Performing Path Analysis
9.1 Introduction
In some analytical projects, you might be interested in flows of data. This could be flows through steps in a process, flows through different loyalty levels, flows through pages in a website, or flows through product packages. Often, you want to see which path leads to some goal, like completion or buying a product. In this chapter, we will learn more about path analysis in Visual Analytics. Specifically, we will learn about the path analysis object and the data needed to create the graph. Then, we will describe how to add a path analysis object to a report.
9.2 Path Analysis Object
A path analysis object can be used to show flows of data from one event to another as a series ...
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