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Scalability Rules: Principles for Scaling Web Sites, Second Edition by Michael T. Fisher, Martin L. Abbott

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12. Miscellaneous Rules

Everyone is aware of the peaks and valleys inherent in demand in both online and brick-and-mortar commerce. Black Friday (the day after Thanksgiving) was a name coined in the 1960s to mark the kickoff to the holiday shopping season, “Black” referring to retailers moving from operating at a loss (in the red) to generating a profit (in the black). For years the online analog to Black Friday was Cyber Monday, the first Monday following Thanksgiving, and it represented the peak day of transactions for e-commerce companies. Whether Black Friday and Cyber Monday are really the days when most retailers turn a profit for the year is moot. But one thing is true for nearly all retailers: Black Friday and Cyber Monday are immensely ...

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