2.6. Aggregate Metrics for Web and E-Business Sites

Since the Web became a widely used vehicle to support all sorts of applications, including e-business, the need arose to devise metrics to measure a site's efficiency in attaining its goals. Many metrics have been used to assess the success of sites in terms of popularity and/or revenue generated.

Table 2.2. Examples of E-Business Functions.
Category Function Description
Common Login Login to the site.
 Register Register as a new user.
 Search Search site database.
 Select View one of the results of a search.
 Browse Follow links within the site.
Retail Add Item Add item to shopping cart.
 Remove Item Remove item from shopping cart.
 See Shopping Cart Check contents and value of shopping cart. ...

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