2.7. Metrics Derived from the CBMG

We explore here how the CBMG can help in providing quantitative insight into how customers interact with an e-commerce site. For example, we would like to be able to answer the following types of questions with the help of the CBMG.

  • How many times on average is each e-business function (e.g., Search, Browse, Select, Add) invoked per visit to the e-commerce site?

  • On average, how often customers buy something each time they visit the e-commerce site?

  • What is the average number of e-commerce function executions requested by a customer during his/her visit to the store?

Answers to these and other questions can be obtained through the solution of a set of linear equations derived from the CBMG. We defer to Chapter ...

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