14.2. From B2C to B2B

The board of directors of the online store in Chapter 13 is considering the possibility of generating more computer sales by giving customers the opportunity to configure their machines online and at the same time reducing order processing costs. The board was encouraged by stories that report savings of several million dollars through the reduction of the percentage of misconfigured orders as well as reductions of ninety-six percent in order processing costs [2].

To support sales of made-to-order computers assembled by http://e-buypc.com, the company will invest in a sophisticated product configuration software that walks customers through product features, analyzes customers' needs, budgets, and time constraints, and only ...

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