Capital-raising strategies vary at each scaling stage. My research and experience investing in startups suggest that a startup’s success at raising capital is directly connected to the other six staging levers. More specifically, investors are eager to invest in a startup that solves a painful problem facing potential customers that could become a large market opportunity. To solve that problem, the startup’s CEO must produce tangible results such as rapid growth in revenue from new customers, high customer satisfaction and retention, and efficient marketing to new customers. And to do that ...
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