We are all too busy these days to do anything that doesn’t add value to our lives in one way or another. So why are you spending your precious time with this book? Did somebody recommend it to you? Did you flip through the pages and see something that resonated with you? What added value are you expecting this book to provide?

If we’ve done our jobs well, the answer is simple. Circumstances in your life right now are urging you to improve your craft as a software engineer. You may want to improve the products and services you create for your customers. Perhaps you’ve noticed that your competitors are delivering solutions that seem to resonate with customers better than yours do. You may be thinking that there’s a better way for your ...

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