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Scenario Planning: A Field Guide to the Future by

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What’s in this book?

Introduction

Chapter 1: Escaping The Tyranny of the Present

Is This Any Way to Plan?

Don’t Forecast the Future—Anticipate it

It’s a Leadership Issue

Scenarios ≠ Predictions!

Chapter 2: How-To

Rocket Science?

Vignettes: Bringing the Future to Life

Chapter 3: Case Studies: The Real World

Case Study: The Newspaper Industry

Now What?

Case Study: The National Industries Corporation

Now What?

Case Study: Agriculture in India

The Scenario Matrix: First Attempt

The Scenario Matrix: Second Attempt

Epilogue

Case Study: VisitScotland

The Iraq War

Working with the Scenarios

Chapter 4: Black Swans

Required Reading

A Few Black Swans throughout History

What If. . .?

Chapter 5: Are you Ready?

Demographics: The War for Talent

China’s Bare Branches

Urbanization: The Big Grab

When 90 Is the New 60

Redefining Education, One Screen at a Time

Web 9.0: How Will It Change Us?

Food for thought!

Postscript

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“The problem with the future is that it is different. If you are unable to think differently, the future will always arrive as a surprise.“

Gary Hamel

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