Scenario Planning: A Field Guide to the Future

What’s in this book?

Introduction

Chapter 1: Escaping The Tyranny of the Present

Is This Any Way to Plan?

Don’t Forecast the Future—Anticipate it

It’s a Leadership Issue

Scenarios ≠ Predictions!

Chapter 2: How-To

Rocket Science?

Vignettes: Bringing the Future to Life

Chapter 3: Case Studies: The Real World

Case Study: The Newspaper Industry

Now What?

Case Study: The National Industries Corporation

Now What?

Case Study: Agriculture in India

The Scenario Matrix: First Attempt

The Scenario Matrix: Second Attempt

Epilogue

Case Study: VisitScotland

The Iraq War

Working with the Scenarios

Chapter 4: Black Swans

Required Reading

A Few Black Swans throughout History

What If. . .?

Chapter 5: Are you Ready?

Demographics: The War for Talent

China’s Bare Branches

Urbanization: The Big Grab

When 90 Is the New 60

Redefining Education, One Screen at a Time

Web 9.0: How Will It Change Us?

Food for thought!

Postscript

“The problem with the future is that it is different. If you are unable to think differently, the future will always arrive as a surprise.“

Gary Hamel