7

Scenarios for scientific publishing

Following the logic of this book, business scenarios for scientific publishing should be tested in their ability to fulfil the boundary conditions for business models in terms of value proposition, market segment, strategic positioning, value chain, competition, revenue and costs structures and profit potential. In Chapter 6 we restricted the discussion to the criteria demanded by researchers as the primary stakeholders in scientific publishing. This is a valid approach, as these constitute criteria from the research point of view for success of a particular business model and can therefore be used to test the suitability, acceptability and feasibility of the model for the main stakeholder, the user of the ...

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