Chapter 7. The Extended Enterprise® Concept

In his excellent book on collaboration, Trusted Partners,1 Jordan Lewis outlines his extensive research showing how companies use and implement collaboration. One of his key points is that collaboration needs to be nurtured and managed; it doesn’t happen naturally because our current system is so biased against it. Although collaboration is based on the most natural of human tendencies, the desire to feel associated with a larger group to accomplish a task, these efforts must be consciously put into practice. This is exactly what Chrysler Corporation’s management did during the last decade. The example of the Chrysler Extended Enterprise and its success is one that has been used in numerous books, articles, ...

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