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Seamless by Anders Sorman-Nilsson

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11: Resurrection

The fact is that many brands today are perfectly prepared for a world that no longer exists.

Can old dogs learn new tricks?

It seems who we were, or believe we are, can be a true inhibitor to who we can be. And despite the findings of neuroscientists that neuroplasticity provides hope of old dogs learning new tricks, we often find that they keep repeating their old ones, even when the world has moved on. We cloak this inertia in words like ‘heritage' and ‘tradition', but perhaps at times these are in reality just remnants and leftovers, causing us to remain in the status quo, or worse, go backwards. When is it time to shed the old skin, and grow into a new one? Has the expiration date passed? Disruption is a signal from the future that it was time to change — yesterday, ideally. What if we designed our lives to be a constant quest for new learnings, new insights, novel skills, quantum leaps of understanding, and curiosity for the uncharted with a thirst for wisdom, knowledge and exploration? If we set up a life for ourselves that requested our omnipresent curiosity, might disruption not seem too disruptive? Isn't it perhaps the case that disruption is only disruptive if you are not adaptive?

While hope is not a strategy, I hope that hope remains for my mum and my dad. A part of me wishes that they will extend a welcoming hand and fully invite me to collaborate with them on transforming the business into its full potential. This may never happen. And I am ...

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