Book description
A unique guidebook to B2B marketing and sales for practicing and aspiring managers.
In SEAMLESS: Successful B2B Marketing, Selling, and Account Management, the authors and 20 successful businesspeople share their practical experience and the valuable lessons they learned at the sharp end of branding, selling and marketing.
This unique guide has expert opinion, academic theory, research, and practical advice, summarized with explanatory graphics and “Dos and Don’ts” lists throughout. Essential for students of business and the managers of any size or type of firm, it will educate and guide you through the marketing, sales and account management process to business success.
Concise yet comprehensive, SEAMLESS delivers immediate benefit to aspiring and practicing managers.
Table of contents
- Cover
- Half-Title Page
- Title Page
- Copyright
- Description
- Contents
- Foreword
- Acknowledgments
- Introduction
- Chapter 1 Market Research, Analysis, and Segmentation
- Chapter 2 Company Branding and Competitive Positioning
- Chapter 3 Prospect Qualification and Competitive Analysis
- Chapter 4 Promotion, Go-To-Market Strategy, and the Sales Process
- Chapter 5 The Pitch—Proposal, Tender, and Presentation
- Chapter 6 Evaluation, Trial, and Closing
- Chapter 7 Installation and Support
- Chapter 8 Post-Sale Strategic Account Management
- The Outro
- Bibliography
- About the Authors
- Index
- Backcover
Product information
- Title: Seamless
- Author(s):
- Release date: July 2023
- Publisher(s): Business Expert Press
- ISBN: 9781637424780
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