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Search Engine Marketing, Inc.: Driving Search Traffic to Your Company’s Website, Third Edition by Bill Hunt, Mike Moran

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Glossary

301 redirect Also known as a permanent redirect, an instruction to web browsers to display a different URL from the one the browser requested, used when a page has undergone a lasting change in its URL. A permanent redirect is a type of server-side redirect that is handled properly by search engine spiders.

302 redirect Also known as a temporary redirect, an instruction to web browsers to display a different URL from the one the browser requested, used when a page has undergone a short-term change in its URL. A temporary redirect is a type of server-side redirect that is handled properly by search engine spiders.

account The overall structure of a paid search program that itself contains campaigns.

action The searcher behavior that ultimately ...

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