2.7. Brick-and-Mortar
If you had the chance to put one thing in front of your customers, you'd probably give them your street address, not your web address, and that's the way it should be. Your site plays second fiddle to your day-to-day business. After all, the best way to turn browsers into customers is to get them to walk through your door. You may not even be sure why you have a website, except that everyone else is doing it. So let's talk about how to make your site do its job of playing the supporting role.
Advantage: An Achievable Goal If you're not selling your product online, then the best use of your site is probably to help people find your physical location. Your SEO campaign begins with a simple goal: You want to be found when ...
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