1.5. How Is My Website Connecting with the Goals of My Business?
Take a look at what you've written on your Goals Worksheet. Is there a disconnect between your business goals and your current website? Is your website focused on corporate info or, worse yet, executive bios instead of your business goals? Or does the website provide only content geared toward supporting existing clients when the primary business goal is to gain new clients?
NOTE
Now: Take a moment to write down any disconnects you've identified in "Connecting Goals" on your Goals Worksheet.
Jason at Babyfuzzkin is in good shape: The business goals and website features are in alignment, with an Excellent rating on the top business priority. Since the business goal includes not ...
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