2.4. Large Organization
If you're about to embark on SEO for your large organization, brace yourself—this is going to sting a little:
NOTE
Pearl of Wisdom: You do not have dibs on the #1 spot in the rankings just because you're big.
In fact, your SEO campaign is likely to be challenged by your bulk, both in terms of your website and your organizational structure.
Challenge: Internal Bureaucracy From an organizational perspective, your SEO challenges are often a result of "too much." Too much in that your site is likely to be run by committee: designers, IT department, copywriters, and coders, not to mention the executives who, with a single comment, can have you all scrambling in different directions. We know how pressed you are for time, how ...
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