Introduction

How is your website doing on the search engines? Need a little help? Well, you’re holding the right book in your hands. This book will walk you through the steps to achieve a targeted, compelling presence on the major search engines. There are no secrets or tricks here, just down-to-earth, real-world advice and a clear program to get you where you want to be. And, with luck, you’ll even have a little fun along the way!

If you could think of the person whom you would most want visiting your website, who would that person be? Traditional advertisers might describe this person in terms of their demographics: 18 to 24 years old? Male or female? Wealthy or not so wealthy? But in the world of search, our focus is very different. This ...

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