Part 2. How To Build Better Web Pages—Text Files
The foundation of successful search engine optimization consists of three fundamental building blocks: the text component, link component, and popularity component. Web sites that use this core in synergy gain far more search engine visibility over time.
This chapter provides details for creating and maintaining these fundamental building blocks in text-based files. The result? A Web site that meets user expectations, accomplishes business goals, and meets all the terms and conditions set forth by the commercial Web search engines.
Text Component
To obtain maximum search engine visibility, it is essential to understand how your target audience is searching for information on your Web site. When ...
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