Part 4. After Your Site Is Built

Once your new Web site is launched, you can submit it to Web directories and noncompetitive, industry-related Web sites. Once a Web site has some high-quality link development, the commercial search engines should easily discover your site through the natural crawling of the Web. However, submission is not the end of the optimization, design, and marketing processes. Individual Web page effectiveness must be monitored as well.

Understanding Link Development

Objective, third party link development is a key component to effective, long-term search engine optimization. Link development is one of the most overlooked components of a successful optimization campaign. Web site owners can write keyword-focused content ...

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