Case 10 Prelude Restaurant: The Cuisine Decision
Hiteshi Ajmera & Rucha Naldurgakar
Assistant Professors, L.J. Institute of Management Studies, School of Management Studies
On April 30, 2019, Mr Rushi Patel, 25, an aspiring entrepreneur intending to start a restaurant in Ahmedabad, had to decide whether he should offer Indian regional cuisine or western multi-cuisine as a part of the menu. Though he was passionate about offering Indian regional cuisine, he lacked the required skills for preparing authentic Indian regional cuisines. He could not easily hire chefs from the market as they were not readily available. Further, his financial resources were limited. ...
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