Case 5 Satira Water Tech Private Limited
Ranjana Dureja & Sweta Patel
Assistant Professors, L.J. Institute of Management Studies, School of Management Studies
On February 20, 2021, Mr Rajesh Kathiriya, 45, Promoter, Satira Water Tech Pvt Ltd, producer of booster pumps and DC motors1, had to take decision about the existing product and its composition. The armature2 of booster pump (Exhibit 5.1) consisted of wound coils held in slots and enclosed by stator magnets. The organization used copper coir, which concealed around slots and worked effectively even in high temperatures. Rajesh recently lost one of the potential customers due to price variation. Maxtrue and ...
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