Case 8 Sahjanand Electronics: What Next?
Kinjal Jethwani & Kumar Ramchandani
Assistant Professors, L.J. Institute of Management Studies, School of Management Studies
On February 13, 2021, Mr Karan Chawla, the proprietor of Sahjanand Electronics, drew the attention of his father, Mr Rajkumar Chawla, to the first-ever loss of Rs 2.01 million incurred during nine months ending December 2020. They discussed the reasons and next course of action for the future of Sahjanand Electronics. Karan felt that though Covid-191 induced nationwide lockdown was partially responsible for this performance, he observed increasing competition from the e-commerce players, and ...
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